CULTIVATORS of BRAND IDENTITIES & DESIGNS
CULTIVATORS of BRAND IDENTITIES & DESIGNS
GO Realty is an Orlando, Florida based brokerage that works with top-producing real estate pros who know where they’re going. They offer agents all they need to grow their own brands and businesses – while insisting they keep their hard-earned commissions to re-invest into their business, not some faceless broker’s bottom line.
Grey Dahlia developed this bold, vibrant, and incredibly unique brand identity that positions GO Realty as Orlando’s (if not the country’s) most forward-thinking real estate brand.
Logo Design | Identity System | Signage & Stationery
Brand Awareness & Social Media Marketing | Motion Graphics
That’s where we headed with this colorful and bold identity. We wanted to give GO a visual DNA that’s unmistakably different than so many other brokerages. The central GO mark interlocks the two key characters. Hidden in the G is an upward facing arrow – further conveying momentum and results. It’s anchored with a subtle picket fence that helps connote key emotional foundations like community, exclusivity, family and security.
Throughout the identity, we’ve woven a vibrant but truly unique color palette. With its bright and mixed color scheme, we’re playing up a sweeping gradient look that reflects Orlando’s broad spectrum of people, places & pass-times. With this look, there’s no question GO Realty stands out as Orlando’s most forward-thinking, fully-charged real estate brokerage!
We’ve curated a rich tapestry of social media imagery (paired with equally bold copywriting) to grab the attention of scrollers-by.